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Envisioning Information, by Edward R. Tufte
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This book celebrates escapes from the flatlands of both paper and computer screen, showing superb displays of high-dimensional complex data. The most design-oriented of Edward Tufte's books, Envisioning Information shows maps, charts, scientific presentations, diagrams, computer interfaces, statistical graphics and tables, stereo photographs, guidebooks, courtroom exhibits, timetables, use of color, a pop-up, and many other wonderful displays of information. The book provides practical advice about how to explain complex material by visual means, with extraordinary examples to illustrate the fundamental principles of information displays. Topics include escaping flatland, color and information, micro/macro designs, layering and separation, small multiples, and narratives. Winner of 17 awards for design and content. 400 illustrations with exquisite 6- to 12-color printing throughout. Highest quality design and production.
- Sales Rank: #10155 in Books
- Brand: Brand: Graphics Pr
- Published on: 1990-01
- Ingredients: Example Ingredients
- Format: Adult
- Original language: English
- Number of items: 1
- Dimensions: .89" h x 8.90" w x 10.81" l, 1.90 pounds
- Binding: Hardcover
- 126 pages
- Dustjacket - white background with designs.
Amazon.com Review
A remarkable range of examples for the idea of visual thinking, with beautifully printed pages. A real treat for all who reason and learn by means of images. -- Rudolf Arnheim
Review
A beautiful, magnificent sequel to his classic,
The Visual Display of Quantitative Information -- American Mathematical Society
A beautifully illustrated, well-argued volume. -- Scientific American
Most helpful customer reviews
98 of 101 people found the following review helpful.
Escaping Flatland, and avoiding chart junk along the way
By Abhinav Agarwal
Passionate exposition on effective visualizations. Key takeaways are small-multiples, use of color, and use of details. However, the material on maps is sketchy. While mostly good, it is also distractedly didactic. While a must-have in any collection on data visualizations, for people looking for only one book on effective data visualizations, this is not it.
This book is like the poetry of visualizations; you will need to supplement it with books that are the prose of visualizations - see suggestions at the end of the review.
Why 3 Stars???
--------------
I initially gave this four stars, but then changed it to three stars. This may seem harsh, but hear me out. There is lots that is good in the book. However, this book's focus is more on cartography and maps. And this is where it falls short. It does not address the issue of map based visualizations in any sort of depth. Not much space is devoted to the different types of map based visualizations - dot plots, qualitative and quantitative choropleths (color patches), heatmaps, proportional bars, 3D maps, maps with variable sized markers, isopleths, flow maps, dot-location maps, graduated symbol maps, and much, much, more. The other reason for deducting two stars is the fact that this book, in 2009, does read a bit dated. It is a beautifully laid out book, that almost falls into the coffee-table book category, but looking beyond that, the material does show its age. 10 or 15 years ago the rating would have been 4 or 5 stars. Perhaps unfair on my part...
Excerpt:
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On the topic of spatial maps, Tufte highlights a problem that may emerge with conventional choropleths (blot maps): "(they)... paint over areas formed by given geographic or political boundaries ..." and resulting in non-uniform sizes, and "historical changes in political boundaries disrupt continuity of statistical comparisons." The solution? Or at least one solution: "Mesh maps finesse these problems." Taking the example of a map of Japan, "... the whole country of Japan was divided up in 379,000 equal-sized units and then, in a heroic endeavor, census data and addresses were collated to match the new grid squares." [page 40, 41]
Some of the examples may not strike a resonant chord with everyone - for example, the "Weather Chart" at the top of page 32 looks too dense and full of diverse symbols to be truly effective.
Excerpts from the book:
-----------------------
"All communication between the readers of an image and the makers of an image must now take place on a two-dimensional surface. Escaping this flatland is the essential task of envisioning information." [page 12]
Given the inherent multi-dimensionality of data (a measure that represents value or values over time, region, and other dimensions - e.g. number of employees by year, by country, and by line-of-business), Tufte states that we should "... increase (1) the number of dimensions that can be represented on plane surfaces and (2) the data density (amount of information per unit area)." [page 13]
This focus on data density finds resonance throughout the book:
"Simplicity of reading derives from the context of detailed and complex information, properly arranged. A most unconventional design strategy is revealed: to clarify, add detail." [page 37]
Tufte is especially harsh on charts that feature "chart junk", what he describes as "... display apparatus and ornamentation" that "... seek to attract and divert attention...", and that "Lurking behind chart junk is contempt both for information and for the audience. ... designing as if readers were obtuse and uncaring... " [page 33, 34]
"The struggle between maintenance of context and enforcement of comparison... " [page 77]
Excessive or wanton use of color can be very damaging to the visualization. Eduard Imhof enumerates four rules of minimizing such color damage:
"First rule: Pure, bright colors or very strong colors have loud, unbearable effects when they stand unrelieved over large areas adjacent to each other, but extraordinary effects can be achieved when they are used sparingly on or between dull background tones. ...
Second rule: The placing of light, bright colors mixed with white next to each other usually produces unpleasant results..." [page 82]
Tufte lists "... the fundamental uses of color in information design: to label (color as noun), to measure (color as quantity), to represent or intimate reality (color as representation), and to enliven or decorate (color as beauty)." [page 81]
Cons:
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The book is short. It doesn't feel so, but is in fact all of 126 pages.
More color is needed.
Some of the reproductions are not very clear, and it is a real strain on the eyes to discern the data and the visualization: certainly not a ringing endorsement for a book on visualizations.
Without some any formal, theoretical background, this book feels incomplete.
In Closing:
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Consider this: while you may use other books more frequently to learn and reference when creating visualizations, charts, or dashboards, you will want to keep this book handy to remind yourself of the bigger picture and the historical context of visualizations.
Suggested Additional Reading:
-----------------------------
You should supplement the visual feast in Tufte's "Envisioning Information" with these books:
- Tufte's other book, The Visual Display of Quantitative Information, 2nd edition, is probably the better one.
- Stephen Few's "Information Dashboard Design: The Effective Visual Communication of Data"
- Jenifer Tidwell's "Designing Interfaces: Patterns for Effective Interaction Design"
- Colin Ware's "Information Visualization, Second Edition: Perception for Design (Interactive Technologies)"
- Visualizing Data by William S. Cleveland
- Exploratory Data Analysis by John W. Tukey
and many other books that cover the topic of information visualizations.
45 of 45 people found the following review helpful.
Another wonderful book by the hand of Mr. Tufte
By Thomas Schultz
In the first book in this series "The Visual Display of Quantitative Information" we were introduced to some pretty clever ideas for presenting numbers using different types of graphs. This time, Mr. Tufte takes us on a journey through time and information space: Using carefully selected examples on graphic communication from all parts of the world, the reader is introduced to essential concepts as: Layering techniques; The use of colour to convey information; Multidimensionality in two dimensions; etc. It is amazing that just about 100 pages is all it takes to deliver a clear and strong message. But, as usual, Mr. Tufte do not waste his words on chit chat, but instead chooses his words carefully with loads of understated humour. Thereby the words themselves are a manifest of the message in this book and at the same time they become the invisible glue that connects the superbly chosen and superbly rendered illustrations which set the standard for the rest of us.
If you can afford only one of the three books by Edward Tufte, then chose this one. The other books in the trilogy, being masterpieces themselves, could be considered being complementary reading.
29 of 30 people found the following review helpful.
A masterfully executed volume on information design
By Edward Kim
This book as a "must-have" for any usability design engineer. While it is not a book that focuses specifically on usability design per se, all of the concepts covered in this insightful volume are extremely useful in designing human-computer interfaces. Moreover, since this is a book on information design, it is also a treasure trove of knowledge critical when designing in many other visual mediums such as those found in the world of print media. Throughout the engaging narrative, Tufte draws on many interesting historical examples of successful and unsuccessful attempts at visual communication including everything from astronomical charts to train schedules.
A masterpiece in visual communication itself, the reams of useful knowledge in this book are brought together in a remarkably concise and coherent package, interspersed with beautifully illustrated examples and narratives. The physical book itself is of notable quality, a hallmark of any of Tufte's publications. My only criticism is that the format of this book (0.89 x 10.81 x 8.90) make it a little unwieldy - a pretty moot point, however.
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